Digital Marketing & Branding Excellence
DV360 Campaign Setup
Learn how to build professional DV360 campaigns using the correct Google Display & Video 360 hierarchy and real campaign workflows.
Understand DV360 hierarchy
Learn Partner, Advertiser, Campaign, Insertion Order, and Line Item structure.
Set up campaigns correctly
Create campaign workflows with proper budget, objective, targeting, and delivery settings.
Manage user access & permissions
Understand billing setup, partner linking, roles, permissions, and access management.
Audience Targeting & Programmatic Buying
Master advanced audience targeting and programmatic media buying to reach the right users across display, video, and YouTube inventory.
Target the right audience
Use demographics, interests, keywords, placements, devices, locations, and audience lists.
Learn inventory and deals
Understand open auction, private auction, preferred deals, publisher inventory, and premium inventory.
Improve campaign performance
Apply smart targeting strategies to increase reach, relevance, engagement, and conversions.
DV360 Reporting, Optimization & Brand Safety
Learn how to monitor campaign performance, optimize budgets, track conversions, and run safe, compliant advertising campaigns in DV360.
Track important campaign metrics
Understand CTR, CPC, CPM, CPA, conversions, conversion rate, ROAS, and performance reports.
Optimize campaigns effectively
Learn bidding strategies, budget pacing, spend monitoring, YouTube ad optimization, and KPI-based decisions.
Ensure brand safety and compliance
Understand Floodlight tracking, attribution, policy compliance, sensitive categories, and brand safety tools.
